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9 Ways To Eliminate Direct Mail Waste - Ecopreneurist

9 Ways To Eliminate Direct Mail Waste Ecopreneurist, CA - 2 hours ago Direct mail marketing is that in inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened …

Bookspan Parent Firm Trims Staff, Possibly Mail Direct, NY - Nov 14, 2008 The company may be reducing, if not eliminating, its reliance on direct mail as a prospecting tool, sources speculated. Bookspan confirmed only that “as a …

Targeted creativity mad.co.uk, UK - 13 hours ago It is creativity that will make a difference in a direct mail out. Antony Miller, head of media development at Royal Mail, says the idea that creativity is …

No plastic for holidays? Atlanta Journal Constitution,  USA - Nov 16, 2008 Another indicator that credit will be used less this year is that direct-mail credit card offers have been declining, according to Synovate Mail Monitor. …

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CEO of VerticalResponse, Inc. Janine Popick Wins Stevie(R) Award for - Earthtimes
SAN FRANCISCO, CA — 11/17/08 — VerticalResponse, Inc., the leading provider of self-service email marketing, direct mail solutions and survey tools, took home the Award for “Best Entrepreneur of the Year” from the Stevie Awards for Women in

National Center for Database Marketing (NCDM) Spotlights Special - PR Inside
www.penton.com - Direct Marketing Association Sue R.E. Geramian, 212-790-1486 sgeramian@the-dma.org or Carmela Uzzi, 212-790-1422 cuzzi@the-dma.org The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing

Greymatter ropes in Direct Marketing Organisation of the Year and five - Biz Community
Greymatter has received the Direct Marketing Association of South Africa’s (DMASA) Direct Marketing Organisation of the Year Assegai Award for 2008. The agency on Thursday (6 November) took top honours with the most Assegai awards - three Gold and

Book Turns Conventional Marketing Wisdom on Its Head - Yahoo Finance
SALT LAKE CITY, Nov. 12 /PRNewswire/ — Marketers often represent their craft as an intuitive art, not a science. Nonsense, says Steve Cuno, a direct marketing expert and author of a new book that melds marketing with science — and turns

For expert in-depth information on all aspects of Mail Order, visit Direct Mail Special Report

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Fundraising Copywriter to Charities: Don't Let Recession Fears … - PR Web (press release)

Fundraising Copywriter to Charities: Don't Let Recession Fears … PR Web (press release), WA - Nov 11, 2008 Fundraising copywriter Karen Zapp says charities and nonprofit organizations have to take a seemingly contrarian approach to fundraising during times of …

Steel Advertising & Interactive Continues Rapid Growth, Hires … Earthtimes (press release), UK - Oct 29, 2008 Robert Finger has been hired as a copywriter and brand planner on various accounts, including Challenge Games, Metal Depots and Illumitex. …

Bob Bly, America's Top Copywriter, Comes to Cincom and Shoots the … MarketWatch - Nov 7, 2008 McGraw-Hill calls Bly "America's top copywriter." His book, "The Copywriter's Handbook," is considered by many to be the "Bible" of copywriting and was …

Cnet Asia

The complete history of Apple's iPod Cnet Asia, CA - 17 hours ago The name 'iPod' was coined for use with the Apple music player by copywriter Vinnie Chieco. He was called in by Apple to help market the new product. …

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Authorities should do more to curb spam e-mail - Kansas City Star

Authorities should do more to curb spam e-mail Kansas City Star, MO - Nov 15, 2008 Immediately afterwards, the volume of electronic junk mail reaching homes and businesses around the globe plummeted by as much as 70 percent. …

dBTechno

US spam kings closed, 70% fall in junk mail TechRadar.com, UK - Nov 13, 2008 A web hosting firm believed to have major spam gangs as its clients has been closed down, leading to a 70 per cent global fall in the levels of junk mail. … Crackdown cans spam - for now Globe and Mail Hell Hath No Fury In Cyberspace! High Position Cleaner E-Mail? Thank Spammer Shut-Down Washington Post BBC News - eFluxMedia all 221 news articles

Debunking the junk Halesowen News, UK - Nov 14, 2008 We take a look at the junk mail industry in advance of the holiday season in an effort to help us all curb unnecessary waste. By Kate Hodal If, …

Protecting yourself from ID theft Innisfil Journal, Canada - 4 hours ago Even the junk mail you discard at the post office – think of all those personalized credit card cheques offering low interest rates and balance transfer …

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Options Media Reports Third Quarter 2008 Financial Results and - PR Inside
Options Media Group Holdings, Inc. (OTC BB: OPMG), a leading email service provider (”ESP”), permission based email, sms/text messaging marketing, and lead generation today announced results for the third quarter 2008. Key Shareholder Updates and

National Center for Database Marketing (NCDM) Spotlights Special - PR Inside
www.penton.com - Direct Marketing Association Sue R.E. Geramian, 212-790-1486 sgeramian@the-dma.org or Carmela Uzzi, 212-790-1422 cuzzi@the-dma.org The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing

For expert in-depth information on all aspects of Direct Mail, visit Mail Order Special Report

Technorati Tags: Direct Mail