Does your business need a qualified advanced content editor? - pressbox.co.uk
Success is all a matter of perception. It can mean winning a gold medal at the Olympics, learning how to ride a bike, or reconciling with an ex. Of course for many success also means earning a certain level of income or moving forward in your

Newport Independent announces big change - Newport Daily Independent
Changes, they are a comin’ to the Newport Independent. Regular readers of the Newport Independent - and our website, www.newportindependent.com - will see some subtle, and some not so subtle, changes over the coming weeks. First and foremost, today

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A Not-So-Little List Of BNP Members - EURSOC

A Not-So-Little List Of BNP Members EURSOC, UK - 1 hour ago It may even be their mailing list, and could include people who are interested in what the BNP has to say, but have no plans to join. If this is the case, …

Survey planned - Jamestown Sun

Survey planned Jamestown Sun, ND - 9 hours ago Mayor Clarice Liechty wondered if Otter Tail Power Co. could send it out as nearly everyone gets an electricity bill “or let us have their mailing list. …

9 Ways To Eliminate Direct Mail Waste - Ecopreneurist

9 Ways To Eliminate Direct Mail Waste Ecopreneurist, CA - Nov 17, 2008 Updating your mailing list to remove unwanted, duplicate and undeliverable addresses regularly and thoroughly is a cheap, quick and effective way to reduce …

Overnight Prints Helps Small Business Owners Save Time and Money - MarketWatch

Overnight Prints Helps Small Business Owners Save Time and Money MarketWatch - 2 hours ago Customers have the option to upload personal contacts or purchase a targeted mailing list featuring millions of leads based on various criteria including …

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Kevin Newcomb - Search Engine Watch
Kevin joined Search Engine Watch in December 2006, and now serves as managing editor. He has been covering search marketing, among other digital marketing topics, since August 2004, and has been reporting on web-based businesses since 2000. Before

MoveChannel.com Launches New Property Website Service - 24-7PressRelease.com
TheMoveChannel has launched a new property website design service, which includes everything from site architecture planning to text copywriting and web hosting, is an absolute snip, with fixed package starting from just 1995 for a fully functioning

New copywriting and translation service is better than ever - Biz Community
Thanks to a recently completed restructuring process and acquisition trail, local online company, Copywriters.co.za , is in a better position than ever to provide top quality copywriting, editing, proofreading and translation services to clients

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If you want straight talk about direct mail fundraising, do what the title says: open this book immediately.

In it you’ll find 81 brief chapters examining virtually every topic of importance to those who raise money by mail.

Unlike other books that over-complicate the subject, Open Immediately!, by Stephen Hitchcock, does just the opposite. It offers an elegantly simple and inviting approach to direct mail by focusing on one element at a time. (This approach has the added benefit of making it easy to find the exact help you need.)

The book is divided into six major parts:

• Essentials of Direct Mail Fundraising • Acquiring and Renewing Donors • Targeting Your Mailings • Writing Effective Letters • Key Components of Your Appeal, and • How to Ask

Within each part, Hitchcock offers specific suggestions with just enough detail to allow you to implement his advice. Take the section, How to Ask.' Among the topics discussed are: ways of asking for the gift, why it's important to ask for the gift at least twice, when not to ask for a specific gift, how to increase the first gift (the key one as it dictates the size of future gifts), how to raise $1,000 gifts by mail, and how to ask for monthly gifts and charitable bequests. And that's just a sampling. <P>Or take the section,Key Components of Your Appeal.’ The 16 topics Hitchcock explores in these pages include a discussion of obsolete (and offensive) techniques, the cardinal rules of envelope copy, the misunderstood role of inserts, the use of multiple signatures, how to contain your costs, even a look at URGENT telegrams and whether they work.

With its clear-eyed realistic focus, there’s no other book on direct mail fundraising quite like Open Immediately!.

Hitchcock knows that your time is limited. He realizes too that you’re not going to overturn your current program. But what you can do, he understands, is tweak your efforts to be more profitable. And, Open Immediately! offers dozens and dozens of ways to do just this.
Customer Review: Easy-to-Read Practical Advice and Knowledge
This is a good book. It’s easy to read, speaks directly to the reader, and makes excellent points a… Direct Mail Product Information…

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VITAMIN SHOPPE VITAMIN A AND COD LIVER OIL QUALITY CONFIRMED IN - Transworld News
The Vitamin Shoppe is pleased to announce that Vitamin Shoppe Beta Carotene (25000 IU) and Vitamin Shoppe Cod Liver Oil have passed ConsumerLab.com’s recent product review of supplements for vitamin A. ConsumerLab.com is a leading provider of

Mail-order, other options for smoked turkey - Dallas Morning News
Buying a smoked turkey can streamline your Thanksgiving preparation. Many supermarkets sell them, as do barbecue places. Here are some other options: Greenberg Smoked Turkey: For the Thanksgiving holiday only, Greenberg Smoked Turkeys from Tyler will

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MYOB Announces Premier Accounting 2009 - Earthtimes
ROCKAWAY, N.J. - (Business Wire) MYOB today announced the immediate availability of MYOB Premier Accounting version 2009, their complete small business management and accounting software application for Windows. “With MYOB Premier Accounting 2009

‘Pipes of Christmas,’ concert is in 10th Summit season - Bridgeton News
Photo by Warren Westura PIPES OF CHRISTMAS — The Kevin Ray Blandford Memorial Pipe Band from Redlands, California, will perform at the 10th annual Pipes of Christmas concerts in December. SUMMIT — The Pipes of Christmas will celebrate its 10th

Neandertals, gut microbes and mail-order ancestry tests - Science News
Geneticists weigh in during the annual meeting of the American Society of Human Genetics PHILADELPHIA — Scientists fluent in the language of DNA — be it from intestinal bacteria, Neandertals or the consumer kits that promise to tell people about

Figi’s, a Charming Shoppes Brand, Increases Conversion Rate 119% With - Consumer Electronics Net
REDWOOD CITY, CA — (Marketwire) — 11/18/08 — MyBuys , the leading provider of personalized product recommendations, today announced that Figi’s Gifts in Good Taste , a Charming Shoppes Brand, and a leader in mail-order food and specialty gifts

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9 Ways To Eliminate Direct Mail Waste - Ecopreneurist

9 Ways To Eliminate Direct Mail Waste Ecopreneurist, CA - 2 hours ago Direct mail marketing is that in inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened …

Bookspan Parent Firm Trims Staff, Possibly Mail - Direct

Bookspan Parent Firm Trims Staff, Possibly Mail Direct, NY - Nov 14, 2008 The company may be reducing, if not eliminating, its reliance on direct mail as a prospecting tool, sources speculated. Bookspan confirmed only that “as a …

Targeted creativity - mad.co.uk

Targeted creativity mad.co.uk, UK - 13 hours ago It is creativity that will make a difference in a direct mail out. Antony Miller, head of media development at Royal Mail, says the idea that creativity is …

No plastic for holidays? - Atlanta Journal Constitution

No plastic for holidays? Atlanta Journal Constitution,  USA - Nov 16, 2008 Another indicator that credit will be used less this year is that direct-mail credit card offers have been declining, according to Synovate Mail Monitor. …

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CEO of VerticalResponse, Inc. Janine Popick Wins Stevie(R) Award for - Earthtimes
SAN FRANCISCO, CA — 11/17/08 — VerticalResponse, Inc., the leading provider of self-service email marketing, direct mail solutions and survey tools, took home the Award for “Best Entrepreneur of the Year” from the Stevie Awards for Women in

National Center for Database Marketing (NCDM) Spotlights Special - PR Inside
www.penton.com - Direct Marketing Association Sue R.E. Geramian, 212-790-1486 sgeramian@the-dma.org or Carmela Uzzi, 212-790-1422 cuzzi@the-dma.org The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing

Greymatter ropes in Direct Marketing Organisation of the Year and five - Biz Community
Greymatter has received the Direct Marketing Association of South Africa’s (DMASA) Direct Marketing Organisation of the Year Assegai Award for 2008. The agency on Thursday (6 November) took top honours with the most Assegai awards - three Gold and

Book Turns Conventional Marketing Wisdom on Its Head - Yahoo Finance
SALT LAKE CITY, Nov. 12 /PRNewswire/ — Marketers often represent their craft as an intuitive art, not a science. Nonsense, says Steve Cuno, a direct marketing expert and author of a new book that melds marketing with science — and turns

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Fundraising Copywriter to Charities: Don't Let Recession Fears … - PR Web (press release)

Fundraising Copywriter to Charities: Don't Let Recession Fears … PR Web (press release), WA - Nov 11, 2008 Fundraising copywriter Karen Zapp says charities and nonprofit organizations have to take a seemingly contrarian approach to fundraising during times of …

Steel Advertising & Interactive Continues Rapid Growth, Hires … - Earthtimes (press release)

Steel Advertising & Interactive Continues Rapid Growth, Hires … Earthtimes (press release), UK - Oct 29, 2008 Robert Finger has been hired as a copywriter and brand planner on various accounts, including Challenge Games, Metal Depots and Illumitex. …

Bob Bly, America's Top Copywriter, Comes to Cincom and Shoots the … - MarketWatch

Bob Bly, America's Top Copywriter, Comes to Cincom and Shoots the … MarketWatch - Nov 7, 2008 McGraw-Hill calls Bly "America's top copywriter." His book, "The Copywriter's Handbook," is considered by many to be the "Bible" of copywriting and was …

The complete history of Apple's iPod - Cnet Asia

Cnet Asia

The complete history of Apple's iPod Cnet Asia, CA - 17 hours ago The name 'iPod' was coined for use with the Apple music player by copywriter Vinnie Chieco. He was called in by Apple to help market the new product. …

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