Direct Mail Millions Blog

The company undertakes the compilation but finds that the cost per thousand names runs to about $25.00. This makes the mailing campaign a little more expensive than anticipated. They are about to give up when a “good soul” tells them that the names can be had through Broker A for $15.00, [...]

If the original sale was a two-month supply of a vitamin compound, it seems reasonable to attempt a follow-up mailing every two months (after testing, of course). On the other hand, you would not expect a housewife to order an electric coffee-maker every two months. Selling or Renting Your Customer List [...]