Diect response advertising - A prominent New Jersey mail order tie company has taken cognizance of this fact with a letterhead showing a businessman, his legs on the desk, examining a set of ties just received by mail; underneath the drawing is the slogan, “The Way Men Like To Shop.
” Another reason many prefer mail order is price. The large mail order companies’ established policy of lower prices for standard quality merchandise is associated in the public mind with all mail order. If this reputation is sometimes abused by new or smaller companies, the customer has [...]
