50 per 10,000 and an estimated profit for the total list at $1,875.00. Business Records The ordinary business records should naturally be kept. Low-cost accounting services are available everywhere, with fees often less than $5.00 per month. It is suggested that, price permitting, such a service be obtained. How To Predict the Orders An Ad Will Bring “NEWCOMER” ADAMS’ FIRST column insertion has been pulling about 20 days when the salesman for the publication calls for a repeat order in the next closing issue, deadline for which is the next day. “Sorry, Bill, the ad doesn’t look good. I need 150 orders but the tally sheet shows only 50. I just don’t know how many more will come in.” “But you’re missing the biggest issue of the year,” says Bill. “The publisher promises a 30% circulation bonus without a rate increase. By the way, that 50-order figure doesn’t sound bad. Let me call Jim Casey who’s had a lot of experience with the way our magazine pulls, and get his views on the expected total of your ad.
For expert in-depth information on all aspects
of Mail Order, visit
Direct Mail Special Report
12-31-2008
