How poor metrics undermine digital marketing - Marketing Web

How poor metrics undermine digital marketing
Marketing Web, South Africa - Dec 1, 2008
When we asked respondents how they gauge the effectiveness of their digital-brand-building efforts and direct-response advertising, their answers revealed a …

Meet the Broker: Linda Callahan, Leon Henry Inc - Direct


Direct
Meet the Broker: Linda Callahan, Leon Henry Inc
Direct, NY - Nov 6, 2008
The use of FSIs is expanding, as marketers offer cost-conscious consumers more coupons and place more direct response advertising in FSIs. …

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