9 Ways To Eliminate Direct Mail Waste - Ecopreneurist


9 Ways To Eliminate Direct Mail Waste
Ecopreneurist, CA - 2 hours ago
Direct mail marketing is that in inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened


Bookspan Parent Firm Trims Staff, Possibly Mail - Direct

Bookspan Parent Firm Trims Staff, Possibly Mail
Direct, NY - Nov 14, 2008
The company may be reducing, if not eliminating, its reliance on direct mail as a prospecting tool, sources speculated. Bookspan confirmed only that “as a


Targeted creativity - mad.co.uk

Targeted creativity
mad.co.uk, UK - 13 hours ago
It is creativity that will make a difference in a direct mail out. Antony Miller, head of media development at Royal Mail, says the idea that creativity is


No plastic for holidays? - Atlanta Journal Constitution

No plastic for holidays?
Atlanta Journal Constitution,  USA - Nov 16, 2008
Another indicator that credit will be used less this year is that direct-mail credit card offers have been declining, according to Synovate Mail Monitor.


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