or Save 80% on New Bookshelves! Home-Made Preserves: Now Taste Mother Boles’ Jellies Free! or My Home-Made Jams Sent Free! Blemish Covering: Blemishes Disappear From View Instantly! or Now Skin Sores Vanish Instantly! or Why Be Ashamed of Ugly Blemishes? 2. Sub-Caption. The function of the sub-caption, when it is used, is to expand the headline and introduce new selling points. The very small ad generally omits the sub-caption and gets right into the body copy. A sub-cap tion for the tie-rack might read: Easy to attach, folds away, made of stainless steel. For the home-made preserves: Sent directly from the kitchen. 3. Body Copy.
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Direct Mail Special Report
10-30-2008
