Evaluating Print Advertising Effectiveness - Branding Strategy Insider
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Evaluating Print Advertising Effectiveness
Branding Strategy Insider, FL - • Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that five times as many … |
Chilling warning from Iceland - Sunday Business Post
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Chilling warning from Iceland
Sunday Business Post, Ireland - It does not augur well that the individual in Irish Nationwide who used the liabilities guarantee as advertising copy in an e-mail designed to attract … |
Betting our future on a change in banking culture - Irish Times
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Betting our future on a change in banking culture
Irish Times, Ireland - This isn't just an advertising copy writer's wheeze, however. At the root of the current credit crunch is the fact that bankers don't actually trust each … |
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