Nielsen: Ad Spend Down Slightly, TV Bright Spot – MediaPost Publications
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Nielsen: Ad Spend Down Slightly, TV Bright Spot
MediaPost Publications, New York - Of the top 10 categories, direct-response advertising showed the biggest gain, at 20.4% to $1.37 billion; credit-card services were up almost nearly as much … |
When customers shun the medium's message – CityWire.co.uk
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When customers shun the medium's message
CityWire.co.uk, UK - Then there's direct response advertising, much of it in print, which doesn’t really care what we remember or think but does want us to do something, … |
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