Advertising copy – Nielsen: Ad Spend Down Slightly, TV Bright Spot – MediaPost Publications
Nielsen: Ad Spend Down Slightly, TV Bright Spot – MediaPost Publications Nielsen: Ad Spend Down Slightly, TV Bright SpotMediaPost Publications, New York - Sep 18, 2008Of the top 10 categories, direct-response advertising showed the biggest gain, at 20.4% to $1.37 billion; credit-card services were up almost nearly as much … When customers shun the medium's message – [...]