Advertising copy - Nielsen: Ad Spend Down Slightly, TV Bright Spot - MediaPost Publications
Nielsen: Ad Spend Down Slightly, TV Bright Spot - MediaPost PublicationsNielsen: Ad Spend Down Slightly, TV Bright SpotMediaPost Publications, New York - Sep 18, 2008Of the top 10 categories, direct-response advertising showed the biggest gain, at 20.4% to $1.37 billion; credit-card services were up almost nearly as much …When customers shun the medium's message - CityWire.co.ukWhen customers […]