Sun-Times Media Group Announces Fourth Quarter 2007 Results; Will … – Business Wire (press release)

Sun-Times Media Group Announces Fourth Quarter 2007 Results; Will
Business Wire (press release), CA - Mar 11, 2008
The increase is largely due to a $15.2 million impairment charge in respect of capitalized direct response advertising costs and severance costs of $6.4

Harte-Hanks Awarded US Government-Wide GSA Contract for … – CNNMoney.com

Harte-Hanks Awarded US Government-Wide GSA Contract for
CNNMoney.com - Mar 18, 2008
Harte-Hanks, Inc. (NYSE: HHS) announced today that its direct response advertising agency, Harte-Hanks Direct, has been certified by the federal General

The 12 Reasons Why Most Ads Fall Flat On Their Face, Costing You A … – Express Press Release (press release)

The 12 Reasons Why Most Ads Fall Flat On Their Face, Costing You A
Express Press Release (press release), NV - Mar 11, 2008
You don’t use direct response advertising they don’t and you’d think they know best. that’s all the so-called ‘top guns’ use in their advertising.

Teletrax Adds Direct Response Clients Including G2 Direct … – CNNMoney.com (press release)

Teletrax Adds Direct Response Clients Including G2 Direct
CNNMoney.com (press release) - Mar 25, 2008
the global broadcast intelligence company, today announced the addition of three new direct response advertising agencies to its client roster.

For expert in-depth information on all aspects
of Direct Mail, visit

Mail Order Special Report

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