It is natural to wish to punish the abuse and refuse a refund, but we don’t think the swarm of letters and investigation are worth it. In the end, someone (perhaps the post office inspector) will suggest that as a favor to him, you make the refund. Do not send cash (currency) unless insured. Exchanges The same rule of promptness applies to exchanges. If the exchange cannot be made, a refund should be given. How To Keep Mail Order Records NO LEGITIMATE BUSINESS TOday can run smoothly without records. The increasing number of reports required by various governmental bodies makes records almost mandatory. In the case of mail order, there are certain special records, not required by official agencies, that should be kept; these are records of the pull from individual media (advertising tally sheets) and customer lists. Tally sheets designed for mail order are obtained at large stationery stores. Many advertising agencies distribute these forms as a service to their clients. However, the beginner with limited funds can use graph paper or hand-ruled forms that will be adequate. A tally sheet easily prepared on graph paper is shown on the next page. Most mail order men record the orders received cumulatively, but this is a matter of personal preference. We will assume that on Publication A, key no.
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03-30-2008
