A druggist, starting a mail order department in cosmetics or home remedies, will find everything needed right in his prescription room. The same applies to a haberdasher, book dealer, hardware merchant, stationer, printer, etc. Theirs is only the decision to take the fling; having settled that, they are ready to start. Problems of the Beginner With a Job But what about those people who (at least in the beginning) fill a full-time job in somebody else’s employ and for whom mail order must be a weekend or after-work undertaking? The cooperation of a relative or friend in making necessary connections to get the product would, of course, be the ideal solution. Lacking such assistance, one has to take time off occasionally for a day or a few hours to do this important spade work personally. Very often the employer can be of great aid, despite the fact that success may eventually lose him a valuable employee. Your own personal relationship will determine the extent of his helpfulness. Home Products A resourceful person will not be deterred by the slight personal sacrifice that may be necessary to get started. There are many products that can be made right at home, such as preserves, candies, cookies, wood carvings, relishes, sauces, picture enlargements, etc. The “home kitchen” tag has always been good for extra orders and several going mail order businesses attribute their success to this fact. Jim Boles had only moderate success in mail order with jelly preserves prepared for him by a local canning company. The product itself was excellent and it was personalized with a “Mother Boles” label. Mailings stressed the “old family recipe” appeal, and as mailings go, Jim’s was better than average.
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