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Target Off Target?
Forbes, NY - … combination of traditional and direct-response advertising, the Web and increasingly new media outlets like cellphones and personal digital assistants. … |
What makes effective management of marketing? - MyCustomer.com
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What makes effective management of marketing?
MyCustomer.com, UK - … is the only marketing process that actually brings in revenue, whether that process is via a sales force, website, or direct response advertising. … |
Don't Click This Ad - eMarketer
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Don't Click This Ad
eMarketer, NY - “While the click can continue to be a relevant metric for direct response advertising campaigns…click performance is the wrong measure for the … |
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