InfoUSA buys Direct Media
dmnews.com - Media, said, “Our shareholders have voted unanimously to take this exciting step forward, ensuring our strength and growth in the years ahead.” Direct Media, Greenwich, CT, has provided list brokerage, list management, analytics, database marketing
Data Customers Pay the Costs
Baseline - Bean, who was also the general manager of business-to-business database marketing at Harte-Hanks Data Technologies and held information-technology planning positions at Bank of Boston, says data brokers and credit agencies, compared to other
Nielsen Taps Client-Advisory Committees
Multichannel Online - Lois Friedman, VP, research and database marketing, Madison Square Garden; Richard Doutre Jones, VP/GM, Bay City Television; Jim Kite, executive VP, research, insights and accountability, MediaVest; Jim Lutton, VP/GM, Barrington Broadcasting/WSTM-TV
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