Owens & Minor Reports Revenue of $1.69 Billion, up 28% in 3rd … – WELT ONLINE

Owens & Minor Reports Revenue of $1.69 Billion, up 28% in 3rd
WELT ONLINE, Germany - Oct 22, 2007
Amortization expense related to direct-response advertising of $1.7 million and $5.2 million in the three months and nine months ended September 30,

Donat/Wald CEO Lucas Donat Showcases New Advertising Paradigm – an … – Business Wire (press release)

Donat/Wald CEO Lucas Donat Showcases New Advertising Paradigm – an
Business Wire (press release), CA - Oct 15, 2007
This strategy transcends both brand-building and direct response advertising to deliver a measurable, positive return on investment.

Insure.com, Inc. Announces Record Third Quarter Net Profit on 23 … – CNNMoney.com

Insure.com, Inc. Announces Record Third Quarter Net Profit on 23
CNNMoney.com - Oct 31, 2007
New business from this entity, combined with increased life insurance lead flows from our own direct response advertising, has reduced our customer

TiVo pushes new marketing buttons – BtoB Magazine

TiVo pushes new marketing buttons
BtoB Magazine, NY - Oct 29, 2007
The company has formed the Interactive Direct Response Advertising Group and hired Robert Barnett, a senior marketing consultant to infomercial giant

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