TiVo Targets Direct-Response Advertisers
Multichannel Online - TiVo hired Robert Barnett, previously a marketing consultant to infomercial giant Guthy-Renker, as a senior director to manage TiVo’s direct-response advertising efforts. Barnett will head TiVo’s newly created Interactive Direct Response
Successful marketing campaign requires tracking, tweaking
Nashville Tennessean - Dianne previously worked for a major technology company and two other start-ups, as well as a direct-response advertising agency. Dianne’s mantra is that “good marketers manage the process, always tracking results and looking for ways to improve them
Ad Networks: Now in Several New Flavors
MediaPost - National brand advertisers are interested in deploying a variety of ad network techniques with behavioral and geo-targeting becoming an important part of their strategy for both direct response advertising on the Web and TV. “We’re getting better at
Insure.com, Inc. Announces Record Third Quarter Net Profit on 23
MSN MoneyCentral - New business from this entity, combined with increased life insurance lead flows from our own direct response advertising, has reduced our customer acquisition costs. Insure.com has a strong balance sheet with no debt. Cash and investments at
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