Medco’s Potentially Perilous Purchase
Motley Fool – Direct-response advertising expenses, one of PolyMedica’s largest expenses, are capitalized and spread out over long periods of time. It’s a well-documented facet of the company’s business, and it’s all quite legal, but it also continuously muddies
O’Charley’s Slips To Loss In Q2, Adj. EPS Misses Estimate; Lowers FY07
RTT News – Medifast expects the new direct response advertising campaign to be launched on TV on August 17th, and print in late September. The company noted it will closely monitor the early impact of the advertising campaign and will update the market on the
Dynamic Response “speculative buy”
Newratings.com – published yesterday, the analyst mentions that the company is likely to have developed an extremely sophisticated series of initiatives, despite its start-up nature, which includes the capacity to forecast growth through direct response advertising
Medifast (MED) Misses Q2 EPS by 3c, Guides In-line for FY
StreetInsider.com – The company believes that all of the preparation, research, consumer awareness building, and high quality of production will allow the new direct response advertising campaign, which launches on TV August 17th, and print in late September, to be
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