Sales copy - Postal Permits A mail order business, soliciting orders exclusively through publications, radio or television, might do without postal permits, but as there are few companies that do not use business reply envelopes or cards, or do not mail in bulk under special reduced rates, it is best that these permits be obtained at once.
The added cost of first class mail would drive borderline companies right out of business. This fact will become apparent when later chapters are studied. Here are the permits to obtain: 1. Bulk Mailing Permit. This permit, under law, requires a fee (subject to Congressional change). It enables [...]
