Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
Customer Review: Persuaded me to keep reading and wanting to learn more!
This book scores a triple play! Its three authors unite to create a book that will help anyone turn …
Customer Review: Incredibly practical - To the authors: great job!
I found this book by browsing on Amazon, and it has been an incredible find. I am currently develop… Direct Mail Product Information…
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