February Direct Mail Millions Blog Archives

Copywriting – Decatur diaries: Mother of the bride

Herald & Review – It wouldn t hurt to have some mail order catalogs on hand that guarantee overnight shipping. My older daughter Jill announced her engagement on Christmas Eve and set the date for the following October, giving me a good 10 months to lose those Aetna Reports Fourth-Quarter and Full-Year 2006 ResultsForbes – [...]

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Sales copy – Personal Products Orthopedic devices (rupture supports, back and shoulder braces), marriage manuals, personal hygiene products, hair colorings and medicines, salves, lotions, skin preparations, cosmetics, denture products, are all favorite entrees to mail order.

Legal Restraints on Mail Order Sales There are strict federal and local regulations governing the sale and labeling of such products. The federal government has laws against the mailing of obscene matter. Exaggerated claims and misrepresentations should be avoided. If any doubt exists, obtain an opinion from the Federal Trade Commission, Federal Food and Drug [...]

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Advertising copy – Sun likes what it sees in the new GPL

CNET News – Stephen Harpster , director of open-source software at Sun, asked OpenSolaris programmers on a mailing list last week what they thought of dual CDDL and GPLv3 licenses. “We’re wondering if this would increase participation. There are a lot of GPL Feeding Time at TravelzooMotley Fool – Meanwhile, it tacked on 443,000 new [...]

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Copywriting – It was these, the new readers, that really put the ad over the second time.

Hank Bookman purchased a quantity of books on sex education for children at a close-out price. He chose the above-mentioned class magazine, a family-type magazine and a detective group. Only the class men’s magazine was profitable. The readers of the other media apparently were not sophisticated enough to buy a sex education book for their [...]

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Diect response advertising – Book Rate.

This classification covers books as defined by the post office. Because of the ever-changing postal regulations, it is important that you take the publication to your postmaster and have him determine whether it is a book, printed matter or parcel post (regular 4th class matter). Assuming that your publication is a book by post office [...]

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Sales copy – Senior Account Executive

New Media Age – The role involves gaining a full understanding of the client’s business, ensuring work produced is in line with brand objectives and monitoring campaigns. You will need a sound understanding of advertising, direct marketing and at least one year’s Journal Communications Names Carl Gardner Vice President of Digital Forbes – provide a [...]

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