September Direct Mail Millions Blog Archives

Advertising copy - Breaking in: A Guide to Creating a Winning Advertising Portfolio for Beginning Art Directors & Copywriters

Direct Mail Product Information… For expert in-depth information on all aspects of Direct Mail, visit Direct Mail Special ReportTechnorati Tags: Direct Mail

Sales copy - 198 Direct Mail Pre-Approach and Service Letters

Direct Mail Product Information… For expert in-depth information on all aspects of Mail Order, visit Direct Mail Special ReportTechnorati Tags: Direct Mail

Direct marketing - YourMembership.com Wins 2006 WebAward for Best Online Community Website by the Web Marketing Association 

YourMembership.com Inc., a St. Petersburg-based Web community developer, today announced its online community product has won the Web Marketing Association’s (WMA) 2006 WebAward for Best Online Community Website. All entries were judged on a 1-10 scale for design, innovation, content, technology, interactivity, copywriting and ease of use. YourMembership.com surpassed the industry average score Self-help books: […]

Copywriter - SEO for Smart People Blog Launched Today 

SEO expert and web copywriter Herb Firestone announced the launch of his new blog, SEO for Smart People today. The blog offers search engine marketing news, tips, articles and tools. (PRWEB Sep 22, 2006)OgilvyOne takes leading digital trends presentation Which of these are you exposed to? A consumer of? A producer of? Print, TV/DRTVradio/satellite radio, packaging, […]

Diect response advertising - During a seasonal slump, the cannery informed Jim that his orders had dropped to a point where it no longer could produce the preserves at the original price.

This meant more money or larger orders. Jim was about to chuck the whole thing when an advertising friend suggested that he try making the product home and play it up big. Jim listened and then decided to give it a try. The new circulars showed a photograph of […]

Advertising copy - It was these, the new readers, that really put the ad over the second time.

Hank Bookman purchased a quantity of books on sex education for children at a close-out price. He chose the above-mentioned class magazine, a family-type magazine and a detective group. Only the class men’s magazine was profitable. The readers of the other media apparently were not sophisticated enough to buy a sex […]

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